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For Nissan, the goal was to acknowledge the pivotal role past Black musicians have played in creating and innovating modern-day electronic music without proper credit. With the help of star Jay Ellis, we produced a campaign to recruit African American musicians to create original tracks for Nissan branded content while getting all the royalties and recognition they deserve. 

This campaign has been executed through online videos and social posts, with incredible activations and partnerships. We are proud to celebrate the diversity of Black music and the unlimited potential of Black artists while bringing thrilling beats back into drive all year round.